Principles of Marketing 19th Edition by Philip Kotler (Global Edition)
Principles of Marketing 19th Edition by Philip Kotler is a comprehensive and authoritative guide to understanding the core principles of marketing. Widely used in academic institutions and by professionals around the world, this edition provides an updated look at marketing practices in a rapidly evolving global market. Kotler, along with co-author Gary Armstrong, brings fresh insights into how companies create value and build lasting relationships with customers in today’s interconnected, technology-driven world.
This edition integrates both traditional marketing concepts and modern digital strategies, ensuring that students and marketers can navigate both the classic and emerging marketing landscapes effectively.
Key Features of the 19th Edition:
- Foundational Marketing Concepts: A deep dive into the 4Ps (Product, Price, Place, Promotion) and their evolving role in the marketing process.
- Consumer-Centric Approach: Emphasis on understanding consumer behavior, needs, and decision-making processes.
- Global Marketing Perspective: Exploration of international marketing practices and how businesses expand globally.
- Integration of Digital Tools: Focus on the impact of social media, big data, and digital marketing on modern business strategies.
- Case Studies and Real-World Examples: Practical applications from a wide range of industries, illustrating marketing strategies in action.
Whether you are new to the subject or looking to deepen your marketing expertise, Principles of Marketing 19th Edition provides essential knowledge for navigating the complexities of the modern marketing environment.
