Essentials of Marketing Research 6th Edition by Joseph Hair PPT

name:Essentials of Marketing Research 6th Edition by Joseph Hair PPT
Edition:6th Edition
author:By Joseph Hair, David Ortinau and Dana E. Harrison
ISBN:ISBN10: 1265217181 | ISBN13: 9781265217181
type: PPT
format: PPT/zip
All chapter include

Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques.

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Essentials of Marketing Research 6th Edition by Joseph Hair PPT

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