Table of Contents
Purpose and Perspective of the Chapter ………………………………………………………………………………………………… 2
Cengage Supplements ……………………………………………………………………………………………………………………………….. 2
Learning Outcomes …………………………………………………………………………………………………………………………………….. 2
Complete List of Chapter Activities and Assessments ………………………………………………………………………….. 2
Key Terms ……………………………………………………………………………………………………………………………………………………… 4
What’s New in This Chapter ………………………………………………………………………………………………………………………. 5
Chapter Outline …………………………………………………………………………………………………………………………………………… 5
Discussion Questions ……………………………………………………………………………………………………………………………….. 11
Additional Activities and Assignments………………………………………………………………………………………………….. 11
Additional Resources ……………………………………………………………………………………………………………………………….. 16
External Videos and Playlist ……………………………………………………………………………………………………… 16
Appendix ……………………………………………………………………………………………………………………………………………………. 17
Generic Rubrics ……………………………………………………………………………………………………………………… 17
Standard Writing Rubric ………………………………………………………………………………………………………….. 17
Standard Discussion Rubric ……………………………………………………………………………………………………… 18
Solution Manual for MKTG, 13th Edition by Charles W. Lamb Chapter 1-19

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