name：Strategic Brand Management Building Measuring and Managing Brand Equity 5th Edition BY Keller PPT
Edition： 5th Edition
author：by Kevin Lane Keller, Vanitha Swaminathan
ISBN：ISBN-10 ‏ : ‎ 1292314966
ISBN-13 ‏ : ‎ 9781292314969
type：PPT
format：ppt/zip
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Create profitable brand strategies by building, measuring, and managing brand equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.

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Strategic Brand Management Building Measuring and Managing Brand Equity 5th Edition BY Keller PPT
Strategic Brand Management Building Measuring and Managing Brand Equity 5th Edition BY Keller PPT

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