版本： 3rd Edition
作者：by Randy Bobbitt, Ruth Sullivan
ISBN：978-0205066728 ISBN-10: 0205066720
类型：Test bank /题库 + solution manual 课后习题答案
All chapter include 完整打包下载
Written for students taking advanced courses in public relations, the book takes a team project approach to learning about the field. The book introduces a three-step process—the PIE chart—that more accurately reflects the campaign development process used in the real world. Exercises and case studies in every chapter guide students through the development of their own public relations campaigns.
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