author：by Michael Weigold, William Arens
ISBN：ISBN-10 : 1266854835
ISBN-13 : 9781266854835
All chapter include
The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today.