Edition：4th Canadian Edition
author：by Dhruv Grewal, Michael Levy, Shirley Lichti
type：solution manual /Instructor manual
All chapter include
Grewal Marketing, Fourth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.