Edition：6th Canadian Edition
author：by Gary Armstrong, Philip T. Kotler, Valerie Trifts
All chapter include 完整打包下载
Currency and relevancy are what engages today’s marketing students: Armstrong 6ce is now on a currency-driven, 2-year cycle; and, loaded with interactivity. This new content model, rich with interactive widgets and assessments also features the benefits of (COCO) Lesson Presentations; ensuring that PEC meets the needs of all learners and instructors: before, during and after class.