solution manual for Principles of Marketing 16th Global Edition

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标题:solution manual for Principles of Marketing 16th Global Edition
版本:16th Global Edition
作者:by Gary Armstrong,Gary Armstrong,Dr Philip Kotler, Philip Kotler
ISBN:1292092483 ISBN-13: 978-1292092485
类型:solution manual /课后习题答案
格式:word/zip
All chapter include 完整打包下载
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.
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