Edition：6th Australian Edition
author：By Graham Hubbard, John Rice, Peter Galvin
All chapter include
The only truly and specifically Australasian text on strategic management, written for all businesses – from start-ups to multinationals.
Assuming an international perspective but written for an Australian and New Zealand audience, the text highlights how all organisations are affected by international issues, whether through suppliers, operations, competitors or customers. To provide a clear and practical application of theory, ten new case studies have been included in this edition to respond to the demand for them at this level of study in this discipline.