Strategic Brand Management Building Measuring and Managing Brand Equity 5th Edition BY Keller PPT

name：Strategic Brand Management Building Measuring and Managing Brand Equity 5th Edition BY Keller PPT
Edition： 5th Edition
author：by Kevin Lane Keller, Vanitha Swaminathan
ISBN：ISBN-10 ‏ : ‎ 1292314966
ISBN-13 ‏ : ‎ 9781292314969
type：PPT
format：ppt/zip
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Create profitable brand strategies by building, measuring, and managing brand equity

Strategic Brand Management: Building, Measuring, and Managing Brand Equity looks at branding from the perspective of the consumer, and provides a framework that identifies, defines, and measures brand equity.

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