Edition：6th canadian edition
author：by Michael Guolla Professor, George E Belch, Michael A Belch
type：Test bank /题库
All chapter include 完整打包下载
test bank for Advertising and Promotion: An Integrated Marketing Communications Perspective 6th canadian edition understanding the marketing communications process, how it influences consumer decision making, and how to develop promotional strategies. Utilizing a decision oriented framework, the Sixth Canadian Edition offers current Canadian examples and data, an increased focus on social media and mobile technology, current theory, and visual balance through numerous figures and exhibits.