Test bank for Advertising & IMC: Principles and Practice 11th Edition by Kitty Locker

name:Test bank for Advertising & IMC: Principles and Practice 11th Edition by Kitty Locker
Edition:11th Edition
author:by Sandra Moriarty, Nancy Mitchell , Charles Wood , William D. Wells
ISBN:ISBN-13: 9780134480435
ISBN-10: 0134480430
type:Test bank
format:word/zip
All chapter include

Advertising & IMC: Principles and Practice presents the strategic use of communications to engage different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more, Advertising & IMC uses examples of award-winning brand campaigns, contributions from experts, and enduring principles and practices to provide readers with a practical guide to executing integrated marketing communications.

And with a new author joining the team, the 11th Edition features a significant reorganization and revision of the material. Now, readers will understand not only the types of marketing communication possible, but also their application of strategy and planning, and how these areas work together -- ensuring they’re prepared to deal with the latest industry practices in their future careers.

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