test bank for Consumer Behavior 11th Edition by Leon G. Schiffman

introduction

name：test bank for Consumer Behavior 11th Edition by Leon G. Schiffman
Edition：11th Edition
author：by Leon G. Schiffman
ISBN： 978-0132544368
ISBN-10: 0132544369
type：Test bank /题库
format：word/zip
All chapter include 完整打包下载

Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies.Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing.