Test Bank for Consumer Behavior 12th Global Edition by Leon G. Schiffman

name:Test Bank for Consumer Behavior 12th Global Edition by Leon G. Schiffman
Edition:12th Global Edition
author:by Leon G. Schiffman; Joseph L. Wisenblit
ISBN:9781292269245, 1292269243
type:Test bank
format:word/zip
All chapter include

Consumer Behavior, 12th Edition explores how the examination and application of consumer behavior is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry.

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Test Bank for Consumer Behavior 12th Global Edition by Leon G. Schiffman

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