Test bank for Consumer Behaviour 2th Asia Pacific Edition by Wayne D. Hoyer

name：Test bank for Consumer Behaviour 2th Asia Pacific Edition by Wayne D. Hoyer
Edition：2th Asia Pacific Edition
author：by Wayne D. Hoyer, Deborah J. MacInnis , Rik Pieters , Eugene Chan , Gavin Northey
ISBN：9780170439978
type：Test bank
format：word/zip
All chapter include

The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region.

The authors recognise the critical links to areas such as marketing, public policy and ethics, and cover the importance of online consumer behaviour with content on how social media and evolving technologies are changing the way marketers understand consumers.

Examine ‘Marketing Implications’ to learn how theoretical concepts are used in practice, and challenge yourself to think about how marketing decisions impact consumers as you begin to analyse consumer behaviour with cases featuring extensive Australian and international examples.

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• Chapter_1_Understanding_Consumer_Behaviour • 36 kB • 176 click