test bank for Contemporary Advertising and Integrated Marketing Communications 15th edition

introduction

name：test bank for Contemporary Advertising and Integrated Marketing Communications 15th edition
Edition：15th edition
author：by William F Arens
ISBN：978-1259548154
ISBN-10: 1259548155
type：Test bank /题库
format：word/zip
All chapter include 完整打包下载

Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point and Arens draws from his own industry experience to lend life to the examples. Author Bill Arens continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns."