author：By Jerome Katz and Richard Green
All chapter include
Entrepreneurial Small Business, 6e, continues its tradition of being readable, relevant, and real – and provides students with a clear vision of small business as it is today. Its practical approach focuses on starting and managing the type of small businesses that we patronize every day – restaurants, beauty salons, plumbing companies lawn care companies, etc.
The text is written for the vast majority of small-business entrepreneurs who need a business plan in order to get funding from friends, family, and bankers, not venture capitalists roaming the coffee shops. And for business owners who need to operate and fund themselves for the years it will take until the business matures into its best self