test bank for Global Marketing 9th Global Edition

introduction
name:test bank for Global Marketing 9th Global Edition
Edition:9th Global Edition
author:By Warren J. Keegan, Mark C. Green
ISBN:9781292150765
type:Test bank /题库
format:word/zip
All chapter include 完整打包下载

Part I: Introduction
1. Introduction to Global Marketing
Part II: The Global Marketing Environment
2. The Global Economic Environment
3. The Global Trade Environment
4. Social and Cultural Environments
5. The Political, Legal, and Regulatory Environments
Part III: Approaching Global Markets
6. Global Information Systems and Market Research
7. Segmentation, Targeting, and Positioning
8. Importing, Exporting, and Sourcing
9. Global Market-Entry Strategies: Licensing, Investment, and Strategic Alliances
Part IV: The Global Marketing Mix
10. Brand and Product Decisions in Global Marketing
11. Pricing Decisions
12. Global Marketing Channels and Physical Distribution
13. Global Marketing Communications Decisions I: Advertising and Public Relations
14. Global Marketing Communications Decisions II: Sales Promotion, Personal Selling, and Special Forms of Marketing Communication
15. Global Marketing and the Digital Revolution
Part V: Strategy and Leadership in the Twenty-First Century
16. Strategic Elements of Competitive Advantage
17. Leadership, Organization, and Corporate Social Responsibility

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test bank for Global Marketing 9th Global Edition By Warren J. Keegan

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test bank for Global Marketing 9th Global Edition By Warren J. Keegan

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test bank for Global Marketing 9th Global Edition By Warren J. Keegan

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