Test bank for M: Advertising 4th edition by William Arens

name：Test bank for M Advertising 4th edition by William Arens
Edition：4th edition
author：William Arens , Michael Weigold
ISBN：ISBN-13: 978-1260381894
ISBN-10: 1260381897
type：Test bank
format：word/zip
All chapter include

M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising. M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly visual, condensed, engaging format. Supported by a robust digital Connect Advertising offer, M is relevant, engaging, and cost-effective for today’s business students.