name：Test bank for Marketing Management 16 Global Edition by Philip Kotler
Edition：16 Global Edition
author：Philip Kotler, Kevin Keller
ISBN：ISBN-10 : 1292404817
ISBN-13 : 9781292404813
type：Test bank
format：word/zip
All chapter include
Edition：16 Global Edition
author：Philip Kotler, Kevin Keller
ISBN：ISBN-10 : 1292404817
ISBN-13 : 9781292404813
type：Test bank
format：word/zip
All chapter include
Thegold standard for today’s marketing management student
The world of marketing is changing every day ― and in order for students tohave a competitive edge, they need a text that reflects the best and mostrecent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.
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Test bank for Marketing Management 16 Global Edition by Philip Kotler
Test bank for Marketing Management 16 Global Edition by Philip Kotler
Test bank for Marketing Management 16 Global Edition by Philip Kotler
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