Edition：2nd Canadian Edition
author：Carl McDaniel Jr. , Roger Gates , Subramanian Sivaramakrishnan , Kelley Main
type：Test bank /题库
All chapter include 完整打包下载
Marketing Research is a required course for all Marketing majors in both colleges and universities. Our second Canadian edition of Marketing Research Essentials is co-authored by full-time marketing researchers, therefore offering students insider views of the latest trends and what works and what doesn’t. This text offers real data by real people, who have conducted real research and made it really concise for students.