test bank for Marketing Strategy Text and Cases 6th Edition by O. C. Ferrell

introduction
name:test bank for Marketing Strategy, Text and Cases 6th Edition
Edition:6th Edition
author:by O. C. Ferrell, Michael Hartline
ISBN:978-1285073040
ISBN-10: 1285073045
type:Test bank /题库
format:word/zip
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Thoroughly revised and updated, MARKETING STRATEGY, 6e continues with one primary goal: to teach students to think and act like marketers. Packed with cutting-edge coverage, current examples, new cases, and photographs, the sixth edition delivers a practical, straightforward approach to analyzing, planning, and implementing marketing strategies--helping students learn to develop a customer-oriented market strategy and market plan.

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