Test bank for Principles of Marketing 15th Global Edition by Gary Armstrong

name：Test bank for Principles of Marketing 15th Global Edition by Gary Armstrong
Edition： 15th Global Edition
author：Gary Armstrong, Philip T. Kotler
ISBN：9780273787907
type：Test bank
format：word/zip
All chapter include

Learn how to create value and gain loyal customers.

Today’s marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.