Marketing Management 16th Edition by Philip Kotler PPT

The gold standard for todays marketing management student
The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.

Free Sample

• Kotler_mm16e_inppt_01 • 8 MB • 27 click