Marketing Management 16th Edition by Philip Kotler PPT

name：Marketing Management 16th Edition by Philip Kotler PPT
Edition：16th Edition
author：Philip Kotler and Kevin Lane Kelle
ISBN：ISBN-10 ‏ : ‎ 1292404817
ISBN-13 ‏ : ‎ 9781292404813
type：PPT
format：PPT/zip
All chapter include

The gold standard for todays marketing management student
The world of marketing is changing every day and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. Marketing Management collectivelyuses a managerial orientation, an analytical approach, a multidisciplinaryperspective, universal applications, and balanced coverage to distinguish itfrom all other marketing management texts out there.

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• Kotler_mm16e_inppt_01 • 8 MB • 17 click