solution manual for Principles of Marketing 16th Edition by Philip T. Kotler

标题：solution manual for Principles of Marketing 16th Edition
版本：16th Edition
作者：by Philip T. Kotler ,‎ Gary Armstrong
ISBN：978-0133795028 ISBN-10: 0133795020
类型：solution manual /课后习题答案
格式：word/zip
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In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework.

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