introduction
name:test bank for Consumer Behavior 6th Edition
Edition:6th Edition
author:by Wayne D. Hoyer
ISBN:1133435211
ISBN-13: 978-1133435211
type:Test bank /题库
format:word/zip
All chapter include 完整打包下载
Edition:6th Edition
author:by Wayne D. Hoyer
ISBN:1133435211
ISBN-13: 978-1133435211
type:Test bank /题库
format:word/zip
All chapter include 完整打包下载
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today’s business environment. The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making.
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