test bank for marketing principles 3rd asia pacific edition by William M Pride

name:test bank for marketing principles 3rd asia pacific edition
Edition:3rd asia pacific edition
author:William M Pride, O.C. Ferrell, Brian Lukas, Sharon Schembri, Outi Niininen
ISBN:9780170386180
type:test bank/题库
format:word/zip
All chapter include 完整打包下载

Part 1: Marketing groundwork 1. Key concepts in marketing 2. Marketing environment, social responsibility and ethics 3. Planning, implementing and evaluating marketing strategy End of Part – company profile Part 2: Understanding markets 4. Market research and information systems 5. Consumer and business behaviour 6. Segmentation, target markets and positioning 7. Digital marketing and social networking End of Part – company profile Part 3: The marketing mix 8. The power of branding 9. Product and service decisions 10. Pricing decisions 11. Distribution and supply chain management 12. Integrating marketing communications 13. People, process and partnerships End of Part – company profile

Cover + Preview

test bank for marketing principles 3rd asia pacific edition test bank for marketing principles 3rd asia pacific edition test bank for marketing principles 3rd asia pacific edition

Relevant

Free Sample

Resource download
Price150 points(≈22USD )
VIP 20 percent off
NO any refunds please read Privacy Policy & Terms Before buying
FAQ
What should I do if I don't find the test bank / solutions /Other resources I need?
We are always online,Please click on the right side of the online customer service we will get back to you immediately and give you the offer
Can I share my study notes resources to earn points?
YES ! Please contact online customer service and tell us the details you want to share!
0