Test bank for New Products Management 12th edition by C. Merle Crawford

name：Test bank for New Products Management 12th edition by C. Merle Crawford
Edition：12th edition
author：C. Merle Crawford , C. Anthony Di Benedetto
ISBN： ‎ 1259911829
ISBN-13 ‏ : ‎ 9781259911828
type：Test bank
format：word/zip
All chapter include

Crawford's New Product Management 12e provides the management approach to teaching new products, with the perspective of marketing.

Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and

interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers.