test bank for Principles of Marketing 13th Edition by Philip Kotler

简介

标题：test bank for Principles of Marketing 13th Edition
版本：13th Edition
作者：by Philip Kotler , Gary Armstrong
ISBN： 978-0136079415 ISBN-10: 0136079415
类型：Test bank /题库
格式：word/zip
All chapter include 完整打包下载
Today’s marketing challenge is creating vibrant, interactive communities of consumers who make products and brands a part of their daily lives. Learn how to create value and gain loyal customers. Kotler/Armstrong is a comprehensive, classic principles text organized around an innovative customer-value framework. Students learn how to create customer value, target the correct market, and build customer relationships. The changing nature of consumer expectations means that marketers must learn how to build communities in addition to brand loyalty. The thirteenth edition of Kotler/Armstrong has been fully updated and redesigned to make the book easier to use. Chapters now contain opening vignettes and accompanying outlines to help students study.