Test bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Zeithaml

name：Test bank for Services Marketing: Integrating Customer Focus Across the Firm 7th Edition by Zeithaml
Edition：7th Edition
author：by Valarie Zeithaml, Mary Jo Bitner
ISBN：978-0078112102
ISBN-10: 0078112109
type：Test bank
format：word/zip
All chapter include

Valarie Zeithaml is an award-winning teacher and researcher, and an internationally recognized pioneer of services marketing. Dr. Zeithaml has researched customer expectations in more than 50 industries. She has consulted with service and product companies, including IBM, Kaiser Permanente, GE, John Hancock Financial Services, Aetna, AT&T, Metropolitan Life Insurance, Bank of America, Chase Manhattan Bank, Allstate, and Procter and Gamble.