Edition：2nd Australian Edition MKTG1203, MKTG5005, BUSN1220
author：by Dhruv Grewal
type：Test bank /题库
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marketing 2e is designed for today's changing student population with an emphasis on experiential learning and the value that marketers create. The key themes of digital, services, ethics, and value that are at the forefront of contemporary teaching and practice are integrated throughout and illustrated with real world examples that will spark the imagination.