Edition：5th Canadian Edition
author：By Dhruv Grewal, Michael Levy, Shirley Lichti
ISBN：1260305740 · 9781260305746
All chapter include
Having "Marketing Adds Value" as a central theme, Grewal Marketing, Fifth Canadian Edition, focuses on the core concepts and tools that marketers use to create value for customers. Current and engaging Canadian examples integrated throughout the text define how companies and successful entrepreneurs create value for customers through branding, packaging, pricing, retailing, service, and advertising.