Edition： 5th Edition
author：By Roger A. Kerin, Steven W. Hartley, William Rudelius, Arsenio Bonifacio, Carol Bureau
ISBN：1259269264 · 9781259269264
All chapter include
Kerin Marketing: The Core, provides students and instructors with a fresh and exciting introduction to marketing. The Fifth Canadian Edition builds on the strengths of the previous editions, adding new elements that make the material even more interactive, engaging, and relevant. Marketing: The Core is designed so that students learn and enjoy learning about marketing. It is current. It is real. It reflects marketing in Canada.