Edition：14th Edition
author：Gary Armstrong, Philip Kotler
ISBN：9780135286487
type：Test bank
format：word/zip
All chapter include
An introduction to marketing using a practical and engaging approach
Marketing: An Introduction shows students how customer value — creating it and capturing it — drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
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Test bank for Marketing: An Introduction 14th Edition by Gary Armstrong
Test bank for Marketing: An Introduction 14th Edition by Gary Armstrong
Test bank for Marketing: An Introduction 14th Edition by Gary Armstrong
