Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

name:Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker
Edition:8th Edition
author:by Orville Walker, John Mullins (Author)
ISBN:ISBN-13: 978-0078028946
ISBN-10: 0078028949
type:Test bank
format:word/zip
All chapter include

Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This text distinguishes itself from competitors by maintaining a strong approach to strategic decision making. The eighth edition helps students integrate what they have learned about analytical tools and the 4P’s of marketing within a broader framework of competitive strategy. Four key and relevant trends that are sweeping the world of marketing theory and practice are integrated throughout this new edition.

Cover + Preview

Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

Test bank for Marketing Strategy: A Decision-Focused Approach 8th Edition by Orville Walker

Free Sample

Resource download
Price150 points(≈22USD )
VIP 20 percent off
NO any refunds please read Privacy Policy & Terms Before buying
FAQ
What should I do if I don't find the test bank / solutions /Other resources I need?
We are always online,Please click on the right side of the online customer service we will get back to you immediately and give you the offer
Can I share my study notes resources to earn points?
YES ! Please contact online customer service and tell us the details you want to share!
0
test bank for Retailing Management Canadian 6th Edition By Michael Levy
10 mins ago Someone purchased View Details

Fast login to social accounts